Goal:
Zembr approached us with a limited budget, looking to reward their top 10 clients at the end of the year. They wanted a gift that was personalised, on-brand in terms of colours and also brand values. They also wanted the gift to be meaningful and memorable for each unique client.
Solution:
We designed a mini food gift box to accompany hand-made, high quality leather bags. Zembr's management chose a bag from our range to suit each recipient, making the gift personalised and useful.
The inspiration behind the food gift box was Zembr's love of, and reliance on chocolate and coffee! The stand out item was a bright pink chocolate block from nearby Melbourne Cocoa. We also included some nuts to appeal to the majority male audience, gourmet fudge and popcorn - all in black and white, packed in a black box with black shreds for a classy and on-brand vibe. Pink ribbon and individually hand written notes for each recipient topped off the experience.
From Zembr's CEO, Eloise Holder:
"We had to fight over who got to keep it"
"Hey check this out, I use it EVERY day, and love the colour…"
"I LOVE this satchel, literally just what I needed."
These were 3 of 10 comments we received back from our highly curated and unique gifts that we sent to our top 10 clients last year to thank them for their loyalty. We were sick of giving out hampers with foodstuffs that went into the pantry and were forgotten about 5 minutes later.
So we invested time and money into sending specliaised gifts, that would last for years to come, and be used every day – that would actually mean something to clients. 6 months later, clients are still commenting and reminding us about their gifts!
We approached Zed with a limited gifting budget last year, and told them we wanted to spend the budget we had on our best 10 clients, and wanted the gifts to be worth our while and time. We wanted them to be meaningful, something for the long term, and to keep giving as well as unique to each clients personality.
We gave them the budget, the names, the specifics of each clients, and left it to them. They compiled and sent us several options to choose from, then sourced our unique gifts and sent them direct to clients with our customsed handwritten notes attached.
The end result were hampers including high quality leather satchels, backpacks or… filled with select artisan goodies, that would be useful to our clients in the months to come.
We’ve never had such a good response and heard unraving type clients rave so much!